FROM address and DMARC - Use your own domain to send out emails

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DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is a technical specification created by a group of organizations that want to help reduce the potential for email-based abuse by solving a couple of long-standing operational, deployment, and reporting issues related to email authentication protocols.

It's a technique to publish the authorized IPs and Signatures in their DNS to have them verified by the receiving ISP. If a mail caliming to have come from a domain (using FROM as that domain) through an IP and with a signature that are not authorized in that domain's DNS, then the receiving ISPs have to reject the emails based on the action declared with the DMARC record for that domain.

See the full story here : https://dmarc.org/​


Email providers like AOL and Yahoo have already implemented DMARC and any email you send using a Yahoo or AOL from address through MailFed will be rejected by the receiving provider.  This is a serious problem causing deliverability issues.

So what can be done to avoid this situation ?

You can use a private domain owned by you to use as the "FROM" domain.

1. If you don't have one, register a domain to use as sending domain (aka FROM domain). You may use any domain registrars like Google, GoDaddy, NameCheap etc. Once done, use this as the FROM address domain while sending a campaign. Example : If you registered abc.com, use user@abc.com as FROM address. You can configure a valid email address as "Reply-To" address to receive replies to that mailbox incase the new email address you use cannot receive emails.

Do not set DMARC in DNS for this domain, if you do, open up a support ticket with us to configre your domain on our email servers. You will have to add 3 records given by us to your DNS for this.

2. If you already have a domain without DMARC set to it, use it. If you want to enable DMARC for that domain, open up a support ticket with us to configre your domain on our email servers. You will have to add 3 records given by us to your DNS for this.

 

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