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DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is a technical specification created by a group of organizations that want to help reduce the potential for email-based abuse by solving a couple of long-standing operational, deployment, and reporting issues related to email authentication protocols. It's a technique to publish the authorized IPs and Signatures in their DNS to have them verified by the receiving ISP. If a mail caliming to have come from a do...

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Each domain/IP pair has an associated reputation score which is dynamically defined by the ISPs according to the email sending behaviour. This reputation score will be unique at different ISPs based on their specific criteria. Email delivarabilty and inbox delivery will be directly proportional to this reputation score. Also, to build up a stable and good reputation at various ISPs, at least 90 days of contasnt volume email delivery is required. So, no ISP will trust the sender if they're seeing...

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When sending a campaign, you are able to use a number of custom tags and filters. Most common tags are listed below:    Tag Required [UNSUBSCRIBE_URL] YES [COMPANY_FULL_ADDRESS] YES [UPDATE_PROFILE_URL] NO [WEB_VERSION_URL] NO [CAMPAIGN_URL] NO [LIST_NAME] NO [LIST_SUBJECT] NO [LIST_DESCRIPTION] NO [LIST_FROM_NAME] NO [CURRENT_YEAR] NO [CURRENT_MONTH] NO [CURRENT_DAY] NO [CURRENT_DATE] NO [COMPANY_NAME] NO [COMPANY_ADDRE...